Monday, 8 February 2010

Overload 2.0 ?

The phenomenal rise in the use of Web 2.0 facilities by business is something to behold – but is it the technology being exploited or perhaps people with yet more new responsibilities to discharge up and above their already busy schedule ?

Twitter, Blogging, Social Networking – all fantastic methods of getting a message out to huge numbers of people instantaneously but where is it all leading?

Are we spending too much time contributing and not enough absorbing ? Is everyone doing the same ? Are we fooling ourselves that people are better off as a result of our post – or would we be better off taking the same amount of time to pick one interesting article read and digest it in depth and contemplate how we could use the concepts for our own / our company’s benefit.

Has the actual amount of useful information increased in line with the diversity of technology created to disseminate it – or have we just buried the forest of knowledge in 140 character string leaf litter ?

True growth and enlightenment takes time – read, absorb, challenge, re-think, apply, assess – surely this is better than tweet, blog, e-mail and post ?

As ever I would welcome your views.